One of the things that we like the most is presenting a new collection. Seeing the work of months materialized, the illusion of showing you the news, seeing your reactions... A little adrenaline rush that gives us life!
The new collection is very special for us, on the one hand because with it we want to encourage you to love yourself a little more, to accept yourself and take the risk of trusting you. On the other hand, because apart from two new beautiful designs, our beloved Frida or aka "With flowers in her hair" returns, a design that we have a special affection for and that transmits a lot of strength to us. Having it back in the shop makes us very happy!
But today we are not here to tell you about the wonders of the new collection, we let you discover it for yourself in full here. Today we want you to know a little more about the work behind all this "beautiful chaos", Do you stay?
Well, we don't want this to be an eternal post so we will try to be short and concise.
It all starts with an idea / inspiration, in this case we had it quite clear, "we want a collection dedicated to self-love, that talks about accepting and loving ourself, with your virtues and defects"
And with those ideas in mind, a servant (Rebeca) takes her notebook and sketches like crazy.
Meanwhile, Estefanía is in charge of finding the garments that fit perfectly with what we are looking for. If you know us a little bit you will already know, organic, recycled, ethically manufactured fabrics ... We wanted sweatshirts and t-shirts, so after much searching, he makes a selection of clothes and we see them together.
The chosen ones, organic cotton and recycled polyester sweatshirts and t-shirts on this beautiful colors.
We also meet to see my sketches and select which designs stay. One that we already had clear, is that of our Frida that is already done from another season but two new "Wild" are joined, a design that, as its name suggests, transmits freedom and good vibes, and "Self love" with a super clear message and a beautiful illustration.
Once decided, we define the colors of the designs, digitize them, and choose the garments for each one. We order the garments, check one by one and take them to our printing company in Madrid. There they are printed by serigraphy with water-based inks and once they are ready, we collect them (maximum emotion when you see for the first time how the printed designs are).
Back in the workshop, it's time to check the garments again one by one to see possible printing errors or stains (things that happen often), fold and place and inventory units and sizes.
The thing does not end here, far from it. It's time for a photoshoot! This is an online store so without good photos we don't do anything, right? The location was clear, something very autumnal and what better than a pine forest at sunset.
With the equipment and clothes in tow, we spent a fun afternoon taking photos and videos, we are not the best models but, when you own a small brand you have to do EVERYTHING, and with everything it includes modeling for your own campaign!
There is less left, with the camera loaded with material, back to the workshop to select and edit the photos, also edit the presentation video and create the products to upload them to the shop.
Launch day is finally here! One of the most exciting moments, publishing the photos and texts that we have previously prepared and sharing the collection with the social networks.
We hope that you have found it interesting to see a bit of this entire process that ends in a collection of which we are very proud.
Thanks for reading!